Our Community Focus

Conveniently located off Wayne Memorial Drive and nestled in the heart of historic Goldsboro, North Carolina— Willow Creek Nursing and Rehabilitation has served the surrounding community and its most vulnerable population for over twenty years.

Our team serves as an extension of our residents’ families— ensuring their loved one’s home away from home is kind, caring, and healing.

We believe in personal connections and knowing everyone on a first-name basis. We believe in providing care and kindness living by the ‘Golden Rule’— Do unto others as you would have them do unto you. We believe each resident is unique, bringing their own life experience, likes/dislikes, and personalized needs.

Our diverse and dedicated team of skilled nursing home professionals work together to focus on your loved one’s quality of life, overall well-being, and safety while engaging them in meaningful, and purposeful activities.

A nurse assisting a senior patient to walk through the corridor of a community nursing facility.

Our Facility Design Promotes Health & Well-being

Your home is meant to be safe, a place of comfort, and enjoyable. Whether your loved one is in recovery for a short-term stay, or transitioning to long-term care, our residents and their families and loved ones have peace of mind knowing that we are available to help with all daily tasks such as personal hygiene, medication needs, cooking, cleaning, and transportation as well as a large array of skilled nursing and medical support services.

We ensure that the environment is a destination of healing achieved through scale, texture, and contrast— promoting lightness, brightness, and airiness. Our floor plans focus on key areas that promote overall health, healing, and well-being including the features shown here.

Indoor Air Quality








Specialized Care Team

Rehabilitation & Therapy Gym Features

At Willow Creek, we believe that a healing environment is key to recovery.

Our dedicated team of rehabilitation specialists leverages advanced technology and equipment to help make rehabilitation therapy more engaging and effective. We offer the latest in therapeutic equipment as listed here.


Three in One Training Staircase for Stair Training


Hi Lo Electric Mat Table for Therapy


Parallel Bars


High/Low Crank Table


Free Weights


Cognitive Testing and Tools

Our Facility Lifestyle Features Include:



Living spaces with semi-private rooms in a “neighborhood” layout


Lounge and activity areas


Engaging social activities and events


Inclusive pricing for worry free access to cable, secured Wi-Fi, and telephone service


Beauty salon


Daily housekeeping as well as linen service, personal laundry, and trash removal

The Willow Creek Nursing & Rehabilitation Center Building in Goldsboro, NC showing a view of the gym facilities.


Dining & Nutrition Services

Nutrition and dietary monitoring is an important part of a resident’s holistic care plan. Our registered dietitian serves as a nutrition consultant for the interdisciplinary care team to ensure optimal health and well-being of our residents as well as designing and delivering specific dietary and complex nutrition needs. We provide each resident with a nourishing, tasteful, well-balanced diet that meets the daily nutritional and special dietary needs of each resident.


Customized meal plans to accommodate dietary requirement or restriction, including special diets to help manage conditions such as hypertension, heart disease, or diabetes.

Residents appreciate our well-appointed restaurant-style dining room, where personal table service makes meals enjoyable and offer a social occasion.
A snapshot of Willow Creek Nursing & Rehabilitation Center Sample Meal Plan showing the listing of meals for breakfast, lunch and dinner.

State of the Art Safety

Safety is a Top Priority

We have multiple prevention methods for the spread of COVID-19 and other viruses. These include routine electrostatic cleaning, needlepoint bipolar ionization (cold plasma), HEPA air scrubbers, and MERV 13 air filter installation. Cold plasma has been shown to kill multiple bacteria, viruses and mold spores, and recent studies have demonstrated a significant reduction of COVID-19 virus when installed.

Partnering With Industry Experts

We developed and implemented industry-leading protocols to help prevent the spread of disease. We partnered with university and community-based epidemiology clinical experts, the North Carolina Statewide Program for Infection Control and Epidemiology (SPICE), while following state and CDC guidance.

Some of Our Additional Safety Measures Include:


Following all guidance and requirements for state and Centers for Medicare & Medicaid (CMS) to ensure optimal patient, family and staff safety


Residents are monitored and screened regularly


Teammates and guests wear masks throughout their shifts/visits when required


Daily Activities

When residents have an engaging social life, they’re able to live more comfortably and productively. Activities give structure which provides them certainty in knowing what’s coming up next; time goes by faster and increases a sense of purpose. There’s also something comforting about having people around who care enough to make your days a little more interesting.

Willow Creek residents are empowered by choosing activities that bring them joy and foster well-being. Our highly skilled Activity Coordinators provide sensory activities for cognitively impaired residents, intellectual activities, music, and social activities, as well as religious and physical activities. It is not uncommon to see our residents bustling safely through Goldsboro while enjoying weekly, supervised outings. For those residents that are immobile, we focus on engagement through in-room activities for sensory stimulation and socialization along with mental, tactile, and auditory stimulation.  

A sample meal plan for residents at Willow Creek Nursing & Rehabilitation Center

Take The Next Step

Visit Willow Creek Nursing & Rehabilitation Center Today